Investing in the mountains: the Alps, an attractive investment destination

Investing in the French Alps is attracting an increasing number of buyers. In 2025, some ski resorts recorded property prices exceeding €15,000/m² and occupancy rates of over 80% during the winter season.

The result? A dynamic property market driven by strong rental demand and international tourist appeal.

Whether you are looking for a second home or a rental investment, the French Alps offer an excellent balance between lifestyle and profitability.

TOURISM IN THE FRENCH ALPS: STRONG RENTAL DEMAND AND YEAR-ROUND APPEAL

The French Alps are among Europe's most popular tourist destinations, attracting over 50 million overnight stays each year.

• Winter: skiing, snowboarding and snowshoeing

• Summer: hiking, mountain biking, trail running and golf

• Spring and autumn: wellness retreats, nature breaks and remote working

This popularity helps maintain high occupancy rates for rental properties, particularly in high-altitude ski resorts.

SKIING, HIKING AND MOUNTAIN BIKING: OUTDOOR ACTIVITIES THAT BOOST RENTAL RETURNS

One of the greatest advantages of investing in the French Alps is their year-round tourism potential, which allows property owners to maximise rental income.

During winter, skiing attracts an international clientele, with high-value rental weeks, particularly during school holidays. In summer, hiking, mountain biking, trail running and other outdoor activities appeal to a growing number of visitors.

This dual-season appeal helps reduce rental vacancy periods and extends the potential rental season, generating a more balanced income throughout the year.

WHAT RENTAL YIELD CAN YOU EXPECT FROM A PROPERTY INVESTMENT IN THE FRENCH ALPS?

Rental returns depend on several factors, including location, property standards and rental management. However, the following figures provide a general indication:

• Gross rental yield: 2% to 5%

• Annual occupancy rate: 60% to 85%

• Peak rental income: Christmas, New Year and February school holidays

Ski-in/ski-out properties and apartments close to ESF ski schools generally offer the strongest rental potential.

BUYING A SECOND HOME IN THE MOUNTAINS: COMBINING LIFESTYLE AND INVESTMENT

Purchasing a second home in the mountains allows you to enjoy quality time with family and friends while investing in a property that can enhance your lifestyle.

The French Alps provide an exceptional setting for escaping the hustle and bustle of city life, offering breathtaking landscapes, fresh mountain air and a peaceful environment.

Owning a mountain property can be an excellent opportunity to relax, reconnect with nature and enjoy outdoor activities throughout the year.

Investing in property in the French Alps offers numerous advantages, including strong tourism demand, year-round activities, long-term capital appreciation potential and the opportunity to own a second home in an outstanding natural setting.

WHERE TO INVEST IN THE FRENCH ALPS? THE MOST ATTRACTIVE SKI RESORTS

Here is a comparison of some of the most sought-after destinations:

Méribel remains a particularly attractive destination for buyers seeking a good balance between property prices and rental returns.

HOW MUCH DOES IT COST TO BUY PROPERTY IN THE FRENCH ALPS?

Here is an estimated budget depending on the type of property:

• Studio apartment: €150,000 to €400,000

• One- or two-bedroom apartment: €300,000 to €800,000

• Large apartment: €800,000 to €2 million

• Chalet: €1.5 million to over €10 million

Property prices vary significantly depending on:

• Altitude and resort location

• Proximity to ski slopes

• Property quality and level of comfort

TAX BENEFITS AND SCHEMES FOR PROPERTY INVESTMENT IN THE FRENCH ALPS

Several tax regimes may help optimise the financial performance of your property investment.

LMNP (Non-Professional Furnished Rental Status)

The French Loueur en Meublé Non Professionnel (LMNP) status offers potential tax advantages for owners renting out furnished properties.

• Property depreciation under the applicable tax regime

• Potentially reduced taxation on rental income

Para-Hotel Rental Status

Under certain conditions, properties offering hotel-style services may qualify for specific tax benefits.

• Potential recovery of VAT

• Additional services such as cleaning and guest reception

These tax regimes can be particularly relevant for properties located in popular tourist destinations. Eligibility and tax benefits depend on the applicable regulations and individual circumstances.

CHECKLIST: HOW TO CHOOSE THE RIGHT PROPERTY INVESTMENT IN THE FRENCH ALPS

Before purchasing a property, consider the following essential criteria:

✔ Location (ski-in/ski-out access or proximity to the resort centre)

✔ Views and orientation

✔ Accessibility (parking, ski lifts and shops)

✔ Summer and winter rental potential

✔ Service charges and condominium fees

✔ Overall condition and quality of the residence

✔ Availability of professional rental management services

PROPERTY MARKET TRENDS IN THE FRENCH ALPS

Since the COVID-19 pandemic, several significant trends have emerged in the Alpine property market:

• A growing desire to reconnect with nature

• Increased opportunities for remote working from mountain resorts

• Stronger demand for larger apartments

• Growing expectations for high-quality accommodation and premium amenities

The French Alps are no longer simply a seasonal holiday destination. They are increasingly becoming a place to live and enjoy throughout the year.

BECOME A PROPERTY OWNER IN THE FRENCH ALPS

If you are considering investing in property in the French Alps, Agence Saulire can guide you through every stage of your project, from selecting the right property to evaluating its rental potential and understanding the financial aspects of your investment.

With our in-depth knowledge of the local property market in Méribel-Mottaret and Courchevel La Tania, we provide personalised advice to help you make an informed and secure investment.

Discover our properties for sale

SELL YOUR PROPERTY IN THE FRENCH ALPS

Are you a property owner considering selling your apartment or chalet?

At Agence Saulire, we offer:

• Free property valuations

• A tailored marketing strategy

• Comprehensive support throughout the sales process

Whether you own a property in Méribel-Mottaret or Courchevel La Tania, our local expertise enables us to provide an accurate valuation based on current market conditions.

Manon SAVOYE

vente@agencesaulire.com

+33 (0)6 03 97 33 87